January 9, 2023
3 min read
Have you ever heard the term “executive presence” but weren’t exactly sure what it meant? You’re not alone. Executive presence is a term that gets thrown around a lot in the business world, but it can be difficult to define or quantify.
What Is Executive Presence?
Executive presence is a combination of qualities that enable a person to inspire confidence and respect in their leadership ability. It is important in the workplace because it helps leaders to effectively communicate and influence others.
It is a combination of factors that enable an individual to be perceived as a leader:
Confidence is an essential part of executive presence, as it helps leaders inspire others and make decisions with conviction.
This comes from the way you speak and how you deliver your message.
Let’s look at Yoodli’s analysis of Sheryl Sandberg’s speech. We can see below that:
Gravitas, or a sense of importance and weight, is also crucial for leaders to convey, as it helps them command respect and attention from their peers and subordinates.
Authenticity is another key element of executive presence, as it allows leaders to be genuine and relatable to their teams.
Good communication skills, including the ability to articulate ideas clearly and listen actively, are also essential for leaders to effectively convey their vision and connect with their team.
Your personal brand includes both personal grooming and the way a leader presents themselves.
Overall, executive presence is about projecting a sense of confidence, competence, and authenticity that inspires trust and respect in others.
Improving your executive presence can involve a number of different strategies. Here are a few ideas:
Build your confidence: Confidence can help you project authority and inspire others to follow your lead. You can build your confidence by setting and achieving challenging goals and seeking out new opportunities to lead or speak up.
Develop good communication skills: Good communication skills are crucial for executive presence, including the ability to articulate your ideas clearly and listen actively to others.
You can work on developing your communication skills by signing up for Yoodli and practicing your speaking in a judgment-free way. Yoodli’s feedback tool will instantly analyze your speech and give you suggestions on how to improve your word choice and delivery.
Below is an example of Yoodli’s feedback tool analyzing the entire Sheryl Sandberg speech. You can see the transcript at the bottom, and on the right is the speaking insights, which include word choice and delivery:
From a delivery perspective, we see that Sheryl Sandberg maintains great eye contact and incorporates pauses during her speech.
She could have reduced her pace slightly as to not sound rushed. 150 words per minute would be more optimal.
Be authentic: Authenticity helps build trust and credibility. To be authentic, aim to be genuine, transparent, and true to yourself in your interactions with others.
Pay attention to your personal brand: Dressing appropriately for different situations and taking care of your personal grooming can help you project confidence and professionalism.
Let’s take a look at one of the best speakers in the world, Barack Obama, and analyze his speech using Yoodli’s feedback tool:
Using Yoodli’s analysis, we can observe the following:
There are several strategies that you can use to improve your executive presence, such as:
If you want to take your executive presence to the next level, use Yoodli, an AI-powered platform designed to help you grow as a leader.
With Yoodli, you’ll have access to a range of resources, including free coaching and feedback to help you develop your executive presence and strengthen your leadership skills.
Don’t miss this opportunity to tap into the power of AI and take your leadership to new heights. Sign up with Yoodli today.
Getting better at speaking is getting easier. Record or upload a speech and let our AI Speech Coach analyze your speaking and give you feedback.