5 Tips to Master Your Elevator Pitch

May 10, 2023

6 min read

Have you ever found yourself in an elevator with someone important, only to realize you have no idea what to say to them? Or perhaps you’ve been given the opportunity to pitch your business idea to potential investors, but you stumble over your words and fail to make a lasting impression. If either of these situations sound familiar, it may be time to master your elevator pitch.

In this article, we’ll cover

  • What is an elevator pitch?
  • How long your elevator pitch should be
  • How to tailor your pitch to your audience’s needs and interests
  • 5 practical tips for improving your elevator pitch

What is an Elevator Pitch?

An elevator pitch is a brief, persuasive speech that introduces yourself, your product, service, or idea, and its value proposition. It’s called an elevator pitch because it’s meant to be short enough to deliver during a brief elevator ride, but powerful enough to leave a lasting impression. An elevator can take as little as one second to move from one floor to the next–it’s essential that your pitch is short and to the point.

Whether you’re trying to impress potential clients, investors, or employers, a well-crafted introduction is essential to making a memorable first impression. In this article, we’ll explore five strategies to help you master your elevator pitch and make the most of every opportunity.

Improving and mastering your elevator pitch will help you reach professional goals.
The sky is the limit once you’ve mastered your elevator pitch.

5 Strategies to Improve Your Elevator Pitch

Crafting a compelling pitch is a skill that takes practice, but with these five strategies, you’ll be well on your way to mastering it.

1. Know Your Audience

Your elevator pitch should be tailored to the person or group you’re speaking to. Take the time to research their needs and interests, and adjust your pitch accordingly. For example, if you’re pitching to a potential investor, focus on the financial benefits of your idea. If you’re pitching to a potential customer, highlight how your product or service solves a problem they’re facing.

2. Keep It Concise

Remember, an elevator pitch should be short and sweet. Keep it to 30 seconds or less, and use simple, jargon-free language. Practice your pitch until you’ve mastered how to deliver it smoothly and confidently without stumbling over your words.

3. Tell a Story

Humans are wired to respond to stories, so try to incorporate one into your elevator pitch. Start with a hook that captures your audience’s attention, then explain the problem you’re solving and how your solution is different from others on the market. Finally, wrap up with a call to action, such as a request for a follow-up meeting or more information.

4. Use Emotion

People are more likely to remember your pitch if it evokes an emotional response. Consider how your idea can help people on a personal level, and use that to connect with your audience. For example, if you’re pitching a fitness app, you could talk about how it helped you overcome your own health challenges.

5. Practice, Practice, Practice

Finally, the key to mastering your elevator pitch is practice. Rehearse it until you can deliver it smoothly and confidently in a variety of settings. Ask for feedback from friends and colleagues, and make adjustments as needed. The more you practice, the better your pitch will become.

Yoodli is an AI-powered virtual speech coach that can be an invaluable tool in helping you practice and perfect your elevator pitch. With Yoodli, you can receive personalized feedback and guidance on your pitch, allowing you to refine your delivery and make the best impression possible. Yoodli’s advanced algorithms analyze your speech patterns, intonation, and pacing, providing valuable insights into areas for improvement. It can identify common mistakes, such as using filler words or speaking too quickly, and offer suggestions on how to address them. Furthermore, Yoodli offers interactive practice sessions where you can simulate real-life pitching scenarios and receive instant feedback. By leveraging Yoodli’s technology, you can gain confidence, polish your delivery, and ensure that your elevator pitch leaves a lasting impact on your audience.

Give a better elevator pitch by practicing with Yoodli.

By following these five strategies, you’ll be able to craft an elevator pitch that leaves a lasting impression on your audience.

Common Mistakes to Avoid in Your Elevator Pitch

Crafting a winning elevator pitch can be challenging, and it’s easy to make mistakes that can undermine your efforts. Here are some common mistakes to avoid when delivering your pitch:

  1. Being too vague: It’s important to be clear and specific in your elevator pitch. Avoid using vague language or buzzwords that don’t clearly explain what you do or what you offer.
  2. Rambling: Your pitch should be concise and to the point. Avoid rambling or going off on tangents, which can make your pitch confusing and ineffective. By making your pitch as succinct as possible, you can say more with less.
  3. Not knowing your audience: It’s essential to tailor your pitch to your audience. If you’re pitching to a potential investor, for example, it makes more sense to focus on the financial benefits of your product or service rather than highlighting how your product or service can solve their individual problem.
  4. Overwhelming with information: Keep in mind that an elevator pitch is meant to be short and sweet. Don’t overwhelm your listener with too much information, as this can lead to confusion and disinterest.
  5. Forgetting to include a call-to-action: Your elevator pitch should end with a clear call-to-action. Whether it’s asking for a follow-up meeting or inviting your listener to visit your website, make sure your call-to-action is specific and doable.

By avoiding these common mistakes, you can improve the effectiveness of your elevator pitch and increase your chances of success. Remember, your elevator pitch is your chance to make a great first impression, so take the time to craft it carefully and practice it until you’ve mastered the delivery.


Q: What should I do if I don’t have any experience or achievements to highlight in my elevator pitch?

A: Focus on your potential and passion. If you’re just starting out in your career or don’t have much experience, highlight your eagerness to learn and grow in your field. Discuss any relevant skills or education you have that make you a strong candidate for your desired role. Remember, an elevator pitch is about selling yourself and your potential, not just your past accomplishments.

Q: How long should my elevator pitch be?

A: Ideally, your elevator pitch should be no more than 30 seconds long. This is the perfect amount of time to convey your message and make a strong impression without losing your listener’s attention. However, it’s important to keep in mind that the length of your pitch may vary depending on the situation and the person you’re speaking to. Practice tailoring your pitch to fit different scenarios and audiences.

Q: Should I memorize my elevator pitch?

A: While it’s important to have a clear idea of what you want to say in your pitch, it’s generally not a good idea to memorize it word for word. This can come across as robotic and insincere. Instead, memorize the key points and general flow of your elevator pitch. This will allow you to be more flexible and responsive in conversations. Check out this article for practical advice on how to memorize any speech or pitch.

Q: What if I’m nervous about giving my elevator pitch?

A: Nerves are natural when it comes to public speaking, but there are a few things you can do to manage them. First, practice your pitch ahead of time so you’re more comfortable with the content. Second, take deep breaths and try to relax your body before speaking. Finally, remember that the person you’re speaking to is likely interested in what you have to say, and that you have something valuable to offer. Keep a positive attitude and believe in yourself.


Start practicing with Yoodli.

Getting better at speaking is getting easier. Record or upload a speech and let our AI Speech Coach analyze your speaking and give you feedback.